About

My name is Owen Rupchand, I would like to welcome you to my personal blog. I decided to create this personal blog to voice my opinion on various topics.

I have been in Performance Marketing for over 8 years and have learned a lot about the online marketing industry, some good, some bad, from simple banner ads, text link ads, to Mobile App installs, The monetization process, the hardships of cash flow, the greed from Advertisers, what pubs want, how to make a campaign successful, to testing various traffic sources and methods. I will share my inside tips with you.

Although this blog is mainly about Performance Marketing which I have a strong passion for, I don’t want it to be limited, I am also passionate about Music, Sports, Technology, Animals and various other topics which you will come to learn as long as you keep reading my posts…lol

A little about myself, before getting into Performance Marketing I was a Toronto Dj with a strong passion for music, I later became a promoter, then owned my own promotion company throwing some of the best club events to date. I worked with some of the world’s best Dj’s producers and composers.

I believe that everyone should follow their passion, enjoy love what you do, put in the time and effort and success will follow, as the old saying goes
“don’t chase the money chase the dream”

To all my readers and followers, my goal is to create content that I hope you will find useful and that can be used for your passion to create your dreams. Of course some rambling posts
as well…lol

Enjoy,